Cyber Apple tips to boost user experience article
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Seven simple tips to boost your website’s user experience
Whenever we visit a website, we unknowingly rate it by its usability, accessibility, and efficiency. The higher these three aspects are, the more likely we will stay and engage with the content.
So, when creating our website, we need to keep these guidelines in mind and aim to create something that people will want to engage with repeatedly.
Simplify your content
Did you know that when we stare at the computer while reading, we blink less? A lot less. We blink 66% less when we use the computer.
That means in the time that someone blinks once or twice, they will have decided if your website is worth or not worth their time. You should only include the essential details on your homepage.
For an extra tip, if you want to appeal to local customers, including your City or location in your brand name can help get you found online above the competition. For example, a made-up brand name could be Melissa’s Pizza Vancouver.
Design to suit your visitors’ tastes
After you’ve figured out your audience demographic and geo using Google Analytics, you can use this as a reference to build your website. Keep your audience in mind when you create your website.
You don’t want to create a website geared towards a younger demographic when your audience is older, and vice versa. Your website is always ever-growing, so expect to alter your website to match your trends.
Use visuals
Pictures, animations, videos, colours, etc., can help your audience navigate your website. Keep your visuals simple, and only include them when needed.
You do not want to overwhelm your visitors with your visuals because they will look past your content. Your visuals should catch your audience’s attention, but your content will make them stay.
Text’s role
Text plays a vital role in your user experience. Your text should be easy to read and straightforward. You can choose up to three fonts to use — simple is better.
In this digital age, we know a keyboard better than the back of our hands. A keyboard changes our experience on the Internet, allowing us to search near and far for information on the world wide web.
Your navigation bar is like a keyboard. Your visitor should be able to navigate your website using this navigation bar easily — so make it simple.
Content flow
With your website, make sure you separate your elements with white space. Do not want to overwhelm your audience because they will find a more visually appealing website, even though yours may have better content. You may know where everything on your website is, but your audience will not.
Mobile compatibility
Our mobile devices are a part of us. They go with us everywhere, and we are likely to search for a website from our mobile devices, especially since we are always on the go. You can use mobile editors to fine-tune the mobile version of your website.
Answer the questions
Should your visitors have any questions or concerns, they might want to contact you for more information. Have your contact information easy to access with the correct contact information. If you are active on social media, you can include these social media links as a means for your visitors to contact you.
